Industry Specific Expertise

 

 Research Method

 


 People



Data Collection

Telephone Surveys
CATI System

  • For all our telephone surveys, interviewing is conducted using a CATI (Computer Assisted Telephone Interviewing) system
  • With CATI, computers dial the numbers chosen through the sampling process, ensuring accuracy and a minimum of downtime for the interviewers. Interviewers read questions from a computer screen and enter the responses using a keyboard
  • We have 200 CATI equipped interviewing stations giving tremendous capacity and the ability to complete surveys under extremely tight timelines
  • Our external monitoring capability for audio and screen allows clients to listen in and watch the interviewing process
  • The CATI system also allows supervisors to directly and unobstrusively monitor interviews in progress

    Online Surveys
    Our online survey experience ensures that the following considerations are taken into account during the design phase

  • Diveristy of participants home computer technologies
  • Diversity of participants understanding and comfort with technology
  • Online usability of questionnaires
  • Methods for ensuring participation of appropriate respondents