Qualitative Research

We offer competitive research design in sectors like Finance & Banking, Oil and Gas, Energy, Packaged goods, Insurance, Telecommunication, Retail Entertainment, Hospitality and Tourism, Transportation etc.

Please click here for our industry specific expertise.

Few of the studies completed but not limited to include:

• Customer Satisfaction studies
• Product & Concept Testing
• New Product Development Research
• Brand Image, awareness and usage
• Pre/Post Testing of Communication Materials
• Advertising and Media Habits Research
• Usage and Attitude Studies
• Packaging Research
• Behavioral Studies/ Observational Research
• Market Segmentation Research
• Consumer Profiling Research
• Tracking Studies

Quantitative Research

We maintain a large database of Chinese and South Asians and have the capacity to conduct Interviews, Recruitment and Moderation in Mandarin, Cantonese, Hindi, Urdi, Punjabi, Bengali and Arabic. Also, we house two state-of-the-art focus group facilities in Toronto with video streaming service.

• For all our projects we use a Team System.
  ->One team is dedicated to plan and execute the whole project from A to Z.
  
  
• Executives who are closest to the category or industry lead the project.
  ->Ensuring adequate research design on the category.
  
  
• Our researchers have significant knowledge on the local culture and the region.
  ->Ensuring smooth execution of the project and capture of reliable information.
  
  
• Our moderators have over 20 years experience.
  ->Ensuring reliable group discussions and extraction of the required information.
  
  
• Our reports are user friendly.
  ->Ensuring delivery of conclusive and actionable findings to you.
  
  
• Our researchers and moderators can also execute research in Chinese, Urdu, Hindi, and Arabic.
  ->Ensuring reliable group discussions and extraction of the required information from all consumers and segments.